Rush Hour: A New Live Betting Experience
Hub88 has enhanced its collaboration with the innovative studio 155.io by launching a new game titled Rush Hour. This live game concept tests players' predictive abilities using real-world traffic footage from various cities worldwide.
Since 2024, Hub88 has been a reliable partner for 155.io, supporting the rollout of popular games such as Ducks and Marbles. The Dubai-based studio focuses on delivering fast-paced gameplay, engaging live streams, and ‘real-world chaos’ to a mobile-first audience.
Features of Rush Hour
Rush Hour marks the introduction of 155.io’s new cctv.games betting genre. This genre is built around live surveillance camera feeds from cities including Tokyo, Lyon, Sydney, and London. Players are tasked with predicting the number of objects, such as cars or motorbikes, that will pass through a designated AI tracking zone within a specific timeframe. Betting options include:
- Over
- Under
- Range
- Exact outcomes
This setup fosters a dynamic gaming environment. Locations for the game are automatically selected based on the time of day and current traffic patterns, with the active setting shown during the betting process, emphasizing the game’s real-time aspect and global connectivity.
With this new game, Hub88’s wide array of operators will have easy access to Rush Hour, following successful direct integrations with Stake, Roobet, and Shuffle.
Industry Insights
The launch of Rush Hour showcases 155.io’s creativity in live gaming and affirms Hub88’s standing as an aggregator that prioritizes innovation and tangible results for its partners.
Jessica Inglott, Head of Supplier Relations at Hub88, remarked, “CCTV Game: Rush Hour is truly unique in the market. Its use of real-world data, automated computer vision technology, and a straightforward betting format provides a genuinely innovative experience. Being the exclusive aggregator for this launch enables us to present our partners with a completely new genre that appeals to emerging players.”
Sam Jones, Founder and CEO of 155.io, stated, “This release signifies a new direction for interactive betting. By merging live CCTV feeds with automated computer vision and AI, we have established a format that is both easy to grasp and highly engaging. We are excited to present this first game in our CCTV Game series, showcasing some of the world’s most fascinating cities, with Hub88 as an ideal partner in this endeavor.”
